Peters Ice Cream is an Australian

ice cream Ice cream is a sweetened frozen food typically eaten as a snack or dessert. It may be made from milk or cream and is flavoured with a sweetener, either sugar or an alternative, and a spice, such as cocoa or vanilla, or with fruit such as str ...

brand, now a subsidiary of European food firm

Froneri Froneri is a global ice cream manufacturer with its headquarters in Leeming Bar, North Yorkshire, England. It is the largest producer of ice cream in Europe by volume, and the second-largest in the world, after Unilever. Froneri was establish ...

. It was originally developed by an expatriate American, Frederick (Fred) Augustus Bolles Peters in 1907, using his mother's recipe.

History

The company was established in 1907 at

Paddington, New South Wales Paddington is an upscale inner-city area of Sydney, in the state of New South Wales, Australia. Located east of the Sydney central business district, Paddington lies across two local government areas. The portion south of Oxford Street lies wi ...

as the ''Peters' American Delicacy Company''. New works to manufacture 'The Health food of a Nation' was opened at neighbouring Redfern in 1923. Business flourished, in 1927 he set up Peters' Arctic Delicacy Co. Ltd in Brisbane and a branch in

Newcastle Newcastle usually refers to: *Newcastle upon Tyne, a city and metropolitan borough in Tyne and Wear, England *Newcastle-under-Lyme, a town in Staffordshire, England *Newcastle, New South Wales, a metropolitan area in Australia, named after Newcastle ...

; followed by, in 1929, associated companies were established in

Victoria Victoria most commonly refers to: * Victoria (Australia), a state of the Commonwealth of Australia * Victoria, British Columbia, provincial capital of British Columbia, Canada * Victoria (mythology), Roman goddess of Victory * Victoria, Seychelle ...

Western Australia Western Australia (commonly abbreviated as WA) is a state of Australia occupying the western percent of the land area of Australia excluding external territories. It is bounded by the Indian Ocean to the north and west, the Southern Ocean to th ...

and at

Townsville Townsville is a city on the north-eastern coast of Queensland, Australia. With a population of 180,820 as of June 2018, it is the largest settlement in North Queensland; it is unofficially considered its capital. Estimated resident population, 3 ...

with manufacturing branch at

Queensland ) , nickname = Sunshine State , image_map = Queensland in Australia.svg , map_caption = Location of Queensland in Australia , subdivision_type = Country , subdivision_name = Australia , established_title = Before federation , established_ ...

. Peters was largely responsible for introducing to Australia the small refrigerated cabinet, which he hired out to retailers. The red and cream corporate identity was adopted in New South Wales and Queensland, whilst green and cream were used in Victoria and Western Australia . The hub of the company, in Australia was a food firm known as Petersville Australia Limited, in the

Melbourne Melbourne ( ; Boonwurrung/Woiwurrung: ''Narrm'' or ''Naarm'') is the capital and most populous city of the Australian state of Victoria, and the second-most populous city in both Australia and Oceania. Its name generally refers to a met ...

suburb of Mulgrave, which later became the factory, which remains the production centre for most of its ice-cream products. The company was taken over by

Adelaide Steamship Company The Adelaide Steamship Company was an Australian shipping company and later a diversified industrial and logistics conglomerate. It was formed by a group of South Australian businessmen in 1875. Their aim was to control the transport of goods b ...

(AdSteam) in the late 1980s, and then by

Pacific Dunlop Pacific Dunlop was a highly diversified Australian conglomerate company that operated in, among other things, the Automotive, textile, electronics and biotechnology industries. Products commercialised included tires, car batteries, cables, clo ...

(now known as

Ansell Ansell is an Australian company which manufactures protective industrial and medical gloves. It was previously well known as a condom manufacturer but sold that division in 2017. History Early years Ansell was formed as Dunlop Pneumatic T ...

) upon AdSteam's collapse. Pacific Dunlop sold its food assets in the mid-1990s, and the ice-cream division was acquired by

Nestlé Nestlé S.A. (; ; ) is a Switzerland, Swiss multinational food and drink processing conglomerate corporation headquartered in Vevey, Vaud, Switzerland. It is the largest publicly held food company in the world, measured by revenue and other me ...

, which continued to market brands including Choc-Wedge, Drumstick, and

Monaco Bar Monaco (; ), officially the Principality of Monaco (french: Principauté de Monaco; Ligurian: ; oc, Principat de Mónegue), is a sovereign city-state and microstate on the French Riviera a few kilometres west of the Italian region of Ligu ...

. Ownership of a separate Peters Ice Cream business in

passed as part of Peters and Brownes (PB) Foods to

Fonterra Fonterra Co-operative Group Limited is a New Zealand multinational publicly traded dairy co-operative owned by around 9,000 New Zealand farmers. The company is responsible for approximately 30% of the world's dairy exports and with revenue exce ...

in 2006 and to Nestlé in 2009, giving Nestlé nationwide control of the brand. Formerly, Peters in Western Australia exported ice-creams to

Japan Japan ( ja, 日本, or , and formally , ''Nihonkoku'') is an island country in East Asia. It is situated in the northwest Pacific Ocean, and is bordered on the west by the Sea of Japan, while extending from the Sea of Okhotsk in the north ...

where it was called

Lady Borden The word ''lady'' is a term for a girl or woman, with various connotations. Once used to describe only women of a high social class or status, the equivalent of lord, now it may refer to any adult woman, as gentleman can be used for men. Inform ...

, and

New Zealand New Zealand ( mi, Aotearoa ) is an island country in the southwestern Pacific Ocean. It consists of two main landmasses—the North Island () and the South Island ()—and over 700 smaller islands. It is the sixth-largest island count ...

where it was called Tip Top. Since 2009, Peters ice-creams have been trucked into WA from Melbourne, but the former PB Balcatta factory still produces

Cadbury Cadbury, formerly Cadbury's and Cadbury Schweppes, is a British multinational confectionery company fully owned by Mondelez International (originally Kraft Foods) since 2010. It is the second largest confectionery brand in the world after Mar ...

ice cream. In 2012, The Peters Ice Cream business, including its Mulgrave factory, was purchased by

Pacific Equity Partners Pacific Equity Partners (PEP) is a private equity investment firm focusing on transactions in Australia and New Zealand. PEP invests across a range of industries and sectors and in turnaround and growth capital transactions. The firm is based i ...

(PEP), with licence to produce sub-brands that were retained by Nestlé, e.g., Drumstick. In May 2014, the European company

R&R Ice Cream Froneri is a global ice cream manufacturer with its headquarters in Leeming Bar, North Yorkshire, England. It is the largest producer of ice cream in Europe by volume, and the second-largest in the world, after Unilever. Froneri was establish ...

bought Peters. On April 19, 2018, the transaction to create

, a joint venture between the owner of R&R Ice Cream,

PAI Partners PAI Partners is a French private equity firm based in Paris, France. It is one of the oldest firms in the sector, with its origins dating back to Paribas Affaires Industrielles, the historical principal investment activity of Paribas, which sta ...

and

was completed.

Gallery

Image:Old Peters Ice Cream advertisement, Old Gippstown.JPG, Old advertisement on the side of the former Narracan General Store at

Old Gippstown Old Gippstown is an open-air museum and reconstructed pioneer township located in Moe, Victoria, Australia. It portrays the settlement era of Gippsland from the 1850s through to the 1950s. Set in three hectares of parkland, the Park is now visi ...

, Moe Image:Peters ice cream Unthank & Opperman.tif, Advertisement for Peters Ice Cream from 1939 featuring

Valda Unthank Valda Emily Unthank (née Garnham, 1909 – 21 June 1987) was an Australian cyclist who held numerous records for long distance cycling, mostly set during 1938-39, most notably the women's seven day record. Valda was born in 1909 as "Emily G ...

and

Hubert Opperman Sir Hubert Ferdinand Opperman, OBE (29 May 1904 – 18 April 1996), referred to as Oppy by Australian and French crowds, was an Australian cyclist and politician, whose endurance cycling feats in the 1920s and 1930s earned him international acc ...

. Image:Peters Ice Cream Factory Taree.jpg, Abandoned Peters Ice Cream factory

Taree, New South Wales Taree is a town on the Mid North Coast, New South Wales, Australia. Taree and nearby Cundletown were settled in 1831 by William Wynter. Since then Taree has grown to a population of 26,381, and is the centre of a significant agricultural distri ...

References

* Australian Dictionary of Biography, by G.P.Walsh - Volume 11 (MUP), 1988

External links

*{{official website
Froneri Limited
Australian brands Ice cream brands Dairy products companies of Australia Australian subsidiaries of foreign companies Froneri

History

Gallery

See also

References

External links